Review On Initial Ideas

Narrative:
The ideas of the narrative have been great so far as it relates very closely to the lyrics and will also allow us to have a clear story line which can be adapted if needs be. The narrative that we are planning to have also links very closely to the indie folk music genre as it has a lot of meaning to it allowing the audience to relate to the video as well as connect with the artist. Another positive to this narrative is the fact that we will be able to manipulate how to audience feels towards which character by filming shots in certain ways as well as having a strong emotional performance.

Codes & Conventions:
While planning out initial ideas, one thing which we focused on majorly is following the codes and conventions of our genre. By doing so we will have a very effective music video that can be edited to the plan we will set. The codes and conventions which we will follow will also allow us to carry out the theme of the music through the imagery. This will make our music video very effective as we will be able to make sure the audience feel the emotions and sadness we want them to feel.

Target audience and character identity:
as a result of us carrying out this research we will be able to make the production very effective as we will give the audience what they want and what they are expecting while sticking to the codes and conventions of our genre. This research has helped us layout certain points which we can stick to help engage the audience as well as staying true to the codes and conventions of the genre.

Target Audience

Acoustic Folk music has a general target audience of people in their late teens sometimes early twenties depending on the song. For our song (Let her go by passenger) the target audience is 16-19-year-old. They are people who know what they like in terms of the type of music and the style of the beat but are still developing their identity and finding out new things about themselves. This allows the target audience for this genre to grow as the older the teenagers get the more emotions they start to feel therefore they are more likely to listen to Acoustic Folk as the genre is filled with emotions and the lyrics have a lot of meaning to them.

This demography of the target audience is a full-time student around the age of 16-19 living at home but has a part time job. This allows them to spend their earning on things they are interested in and things they like such as music and clothing instead of bills and so on. The target audience is likely to attend festivals such as V festival and also local gigs to listen to new upcoming artists. The listener of this genre is also less likely to live in a major city like London and are more likely to be in a place like Manchester due to the area being localised and not very mainstream. The target audience is not into any specific brands instead they shop at different shops and buy what they like and what suits them, they are also very interested in expressing themselves through their clothes and the different colours they wear. They are also not interested in mainstream fashion instead they do their own things.