Target Audience

Acoustic Folk music has a general target audience of people in their late teens sometimes early twenties depending on the song. For our song (Let her go by passenger) the target audience is 16-19-year-old. They are people who know what they like in terms of the type of music and the style of the beat but are still developing their identity and finding out new things about themselves. This allows the target audience for this genre to grow as the older the teenagers get the more emotions they start to feel therefore they are more likely to listen to Acoustic Folk as the genre is filled with emotions and the lyrics have a lot of meaning to them.

This demography of the target audience is a full-time student around the age of 16-19 living at home but has a part time job. This allows them to spend their earning on things they are interested in and things they like such as music and clothing instead of bills and so on. The target audience is likely to attend festivals such as V festival and also local gigs to listen to new upcoming artists. The listener of this genre is also less likely to live in a major city like London and are more likely to be in a place like Manchester due to the area being localised and not very mainstream. The target audience is not into any specific brands instead they shop at different shops and buy what they like and what suits them, they are also very interested in expressing themselves through their clothes and the different colours they wear. They are also not interested in mainstream fashion instead they do their own things.