Finished Music Video

Finished Website

https://mendedsouls.wixsite.com/mendedsouls

Finished Digipak

Evaluation- Question 1

Evaluation- Question 2

Evaluation- Question 3

This demography of the target audience is a full-time student around the age of 16-19 living at home but has a part time job. This allows them to spend their earning on things they are interested in and things they like such as music and clothing instead of bills and so on. The target audience is likely to attend festivals such as V festival and also local gigs to listen to new upcoming artists. The listener of this genre is also less likely to live in a major city like London and are more likely to be in a place like Manchester due to the area being localised and not very mainstream. The target audience is not into any specific brands instead they shop at different shops and buy what they like and what suits them, they are also very interested in expressing themselves through their clothes and the different colours they wear. They are also not interested in mainstream fashion instead they do their own things.

Evaluation- Question 3 Audience feedback 1

What have you learned from your audience feedback?

The first feedback we gained from the target group outlined the clear positives and negatives that were present in the production. The main thing that stood out from the begging was the clear narrative and the emotions that we wanted the audience to feel. This was a very good thing as it meant that we covered the main convention of our genre which is the narrative and emotions in the lyrics. The variety of shots were also good meaning they made the narrative very clear.

However, the feedback that we gained showed that we needed to add effects to make the video more interesting so the viewers do not lose interest and stop watching very early on. There were also many shots that needed to be re-filmed due to lack of lighting making some of the shots unclear. The lip sync was also an issue as it was not done up to professional standards, this also needed to be re-filmed as the singer sometimes sang too fast or too slow making the lip sync very out of beat.

The different shots also needed to cut to the beat in order to match the rhythm with the shots and make the music video flow much better. Many shots where the guitar was included also needed to be re-filmed as the artist was not putting much emphasis on it and made it look boring.