Evaluation- Question 3 Audience feedback 1

What have you learned from your audience feedback?

The first feedback we gained from the target group outlined the clear positives and negatives that were present in the production. The main thing that stood out from the begging was the clear narrative and the emotions that we wanted the audience to feel. This was a very good thing as it meant that we covered the main convention of our genre which is the narrative and emotions in the lyrics. The variety of shots were also good meaning they made the narrative very clear.

However, the feedback that we gained showed that we needed to add effects to make the video more interesting so the viewers do not lose interest and stop watching very early on. There were also many shots that needed to be re-filmed due to lack of lighting making some of the shots unclear. The lip sync was also an issue as it was not done up to professional standards, this also needed to be re-filmed as the singer sometimes sang too fast or too slow making the lip sync very out of beat.

The different shots also needed to cut to the beat in order to match the rhythm with the shots and make the music video flow much better. Many shots where the guitar was included also needed to be re-filmed as the artist was not putting much emphasis on it and made it look boring.