Taylor Swift Bad blood
There are 10 features which are
considered when seeing if a music video is effective or not these are the
things that I will discuss when looking at this music video. The reason I have
chosen this music video is because it includes all of these features in a
unique way which makes the music video very effective.
A unique
thing about this music video is the fact that it uses
many celebrities who are known to be the artist's close friends in
real life. This made the video get much more views as fans
of those artists will watch the music video as well.
Instant Impact: this is use in this music video right at
the beginning of the video where the video starts with a very
modern background as it fades into offices, a man is then dropped onto the
table from the ceiling and the camera pans to the right where
we see Taylor beating up a man. This creates an instant impact as the
viewer is instantly intrigued and want to find out more about what's going
on. The thing that really adds to this scene is the music that is
being used. The music is very dramatic and adds on to the tension of the music
video and also suits what is going on, this music later fades into the song
that the artist has produced. This action theme is carried out throughout the
whole video which makes the music video more interesting as it makes the viewer
seem as it there is a story being told.
Non-linear Editing: this feature is only used in
some places in the music video but it is in most use at the end as it becomes
very dramatic and a lot of action is involved. This editing style is not used
at the beginning as the music video establishes the story so the viewer knows
what is going on. At the end, there is a lot of editing used and special
effects that are added to make the city look like it is going down in
flames.The non-linear editing is used to put together a lot of shots that add
to the action as it shows the different artists preparing and fighting. This is
very suitable for this particular music video as it is placed in line with the
music so when the song was very high tempo and upbeat the non-linear editing
style was used. This is very good as the music and the video adds to the
action. Another thing that supported this non-linear editing was the futuristic
theme. This allowed the video to show a lot of things and go at a very fast
pace which is what the technology that is used in the video does.
A sense of development: this feature was used
throughout the whole video as it was telling a story on how both sides trained
to go against each other at the end. This feature was used very effectively as the
viewer knew exactly what was going on and what was going to happen but
continued to watch as the shots themselves and the different frames were very
intriguing.
Strong sense of artists identity: the music
video used this feature very well and throughout the video as the other
celebrities who were used are Taylor's real friend who each had their own style
and this was shown through their outfits and their names. It also showed
Taylor in a very strong way and showed that she can handle things which is what
she is known for in real life. By using this feature her fans are able to see
what she is like and what her sense of style is. One thing that was very
choking about this music video is that the artist does not usually do very
action like things in her music video but instead follows a very slow and
smooth editing style but her other music video that came out after this
followed the same editing style and similar themes which showed that she was
beginning to develop and adapt to modern music videos and modern music culture.
An engaging performance: a very unique thing
about this music video which allowed it to get more views was the theme. The
music video has a very futuristic theme which is
very interesting thing to watch as it looked very well put together
and also presented itself as a movie telling a story instead of just a music
video. Another thing that made this music video very engaging was looking at
all the characters and seeing them perform and train for what is about to come.
It also had many fighting scenes within it which made the whole thing even more
interesting. The cool and futuristic technology were also very engaging as the
viewer is instantly looking at all the modern gadgets and very interested in
them, therefore, is engaged even more.
Extremes, binary oppositions and repetitions: this
is another feature that is used very well in this music video in many ways. The
music video follows the stereotypical features of a music video in terms
of being repetitive, telling a story and supporting the music but also
goes against them as it is represented like an action film. Towards the end of
the music video certain scene are taken from ones that have previously been
shown which shows that it is being repetitive but throughout the whole
video there is a lot of action and more things going on than usual as it tells
a much bigger story which goes against the stereotypical music video as it
over exaggerates the usual features but leans towards a
futuristic action movie.
Visually Striking: this feature was used the
most throughout this video as there were many things going on at the same time
that very visually striking due to the very futuristic look it had. The
different gadgets that were shown throughout this video was another thing
that made it very visually striking as people were very keen to watch. The
thing that helped this feature to develop the most was the scene right at the
beginning as it started with a very dramatic fight which made it very
visually striking and attracted the viewer's attention straight
away.
Provoke a reaction: this feature was the only
feature that was not used throughout this music video a lot but it was used in
a sense that many people were talking about the music video due to its very eye
catching appearance and very intriguing story line which was full of
action and fight scenes. Another thing that made many people talk about this
music video was the fact that it had many
different celebrities within it.
No comments:
Post a Comment