Favourite A2 Music Video Analysis

Music Video: Music Studies A2-Music Video (Full Marks A Grade)

This music video is my favourite due to many reasons. The music video is very effective as it follows the many conventions of professional music videos. The music videos follows many aspects that allow it to be as effective as it is. The main reason to why this music video was so effective was because it followed all the same features that a professionally made music video follows and were done in a lot of depth and detail. The narrative was another main thing that helped the music video to become so effective as it was a very clear narrative with a simple story line that kept the viewer engaged.

Instant Impact- this is not done in the music video in a dramatic way but it is still an effective way as it starts with a time laps on a tree then the sunset, this instantly attracts the audience attention as it is very creative and very satisfying to look at. Due to the production being low budget but very high quality it also surprises the audience as it looks very professional. Another thing that carries on this instant impact is the fact that the music video has a constant narrative that keeps the viewer attracted to the music video.

Non-linear Editing- the music video uses a lot of different shots and scenes, this is done in a very effective way as they music video does not become boring but the narrative is still obvious and very continues. The non-linear editing is used mostly in the middle of the video this helps to attract the viewer's attention throughout the music video as the narrative gets very interesting and the audience want to find out more.

A sense of development- this is done successfully throughout the music video as the narrative progresses, the music video shows a very clear story line which is developed in many. The non-linear editing works well with the sense of the development as it keeps the audience engaged as well as telling an interesting story.

An engaging performance- this was the feature that made the music video as effective as it was, this was done in many ways like having very creative shots in the video and keeping the narrative interesting. This feature was used throughout the music video as there was drama or some sort of action that was going on throughout the video.

Extremes, binary oppositions and repetitions- this feature is something that is used in all professional music videos and as it was used during this one it added to the video and made it even more effective. this feature was used in the middle of the music video when one of the characters is boxing. This was done with this particular scene to emphasise the importance of it and show the character getting stronger.

Visually striking- this was done in many ways during the music video and throughout it to make sure that the audience does not lose interest. Due to the music video being in such high quality it made this feature even better. Even though it had a dull colour to it it still had some scene where the audience were interested in such as the fire being lit in darkness as it created a very good effect.