This production was not very effective as it was very basic and did not have much creativity. As I was watching I lost interest and did not this very entertaining to watch due to the lack of intriguing scenes that were eye catching, as the video progresses it gets very repetitive which also adds to the fact that the viewer loses interest very quickly. As this music video did not follow the typical aspects of popular more successful music videos it turned out to be very ineffective.
The music video starts with a very dull scene where the performer is leaning on a wall while singing and the camera showing a side view of him, this scene was effective during the music video but due to the fact that the music video started with it the music video does not show a sense of progression like professionally made music videos do.
Another thing that makes this video very ineffective is the fact that the shots being used are very recitative and show the exact same thing in different order, this makes the video very boring and not entertaining to watch as the viewer is seeing the same thing over and over again.
The colours in this music video are one of the main things that make it ineffective. The colours that are used are very dull and grey making the video look very dull and boring as well as adding to the low quality of the video.
This music video could've improved if the music genre was changed as it would have allowed the group to create more content and give them more creative ideas. Due to the fact that the genre was grime the group could not do anything creative as the genre itself does not allow it, however, if another genre was used such as pop the group could've had more ideas and more things to film.
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