Laura Mulvey argues that while making music videos the audience are considered to be heterosexual men and this is done to appeal to the male gaze. She states that in order to appeal to heterosexual men the production must include certain shots and images of a female body while editing effects are being used, these are things like slow motion, deliberate camera movements and cut away.
Laura states that during music videos women are used as objects who lack identity and only exist to please men as they are sexualised, and admired for their physical appearance. She also states that when women are watching the production they often see the narrative from a secondary perspective and view themselves from a man's perspective.
Laura believes that when female characters are present in a narrative it is for two reasons. These are as erotic objects for characters in the narrative to view and erotic objects for the audience to view and talk about.
Overall Laura Mulvey believes that the presence of female characters within a narrative is very important as it allows the audience to be attracted to the production and generate more views.
This theory will not be used in our final production as we have chosen the genre Acoustic Folk, on of the main features of this genre is the emphasis on just the music and the artist without any distractions which means we will not be able to add the male of the female gaze theory. Another feature which will not allow us to use this theory is the cloth. The cloth in this genre is not at all revealing as it is everyday cloths such as washed out blue jeans and a plain white top.
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