Female Viewer Gaze Example

Fifth Harmony- Work From Home

Music Video

This music video has both the male and the female viewer gaze due to where it is set. The music video is made by a female music group but the fact that it was set on a construction site where you typically see a lot of men the music director, Director X has been able to appeal to both genders.

The camera shots that are used  are very different in different shots. The beginning the video appeals more to the female viewer gaze as it concentrates more on men. This is done by using the camera angles to create a sense of an over sexualised body.

Director X has decided to appeal more to the female viewer gaze by showing the men's masculinity as well as sexualising their bodies. This is done to follow the stereotype of men being very strong and being able to do all the physical work. In order to show the masculine side of being a male he has decided to always has a certain prop such as a tool or building material whenever he has a male on screen. This has made the female viewer gaze in this music video very effective as most woman find masculine muscular men very appealing.

There is a low angle shot that is being used 12 seconds into the video where a male is holding a tool and wearing nothing but a hat and safety googles again this is done to appeal to the female viewer gaze and this is done by over sexualising the male that is in the shot and making him look very sweaty as if he was hard at work. This is shot is also used to make the viewer feel as if they are standing below the male and that he is in charge. This helps the viewer connect with the male model. This shot is very typical as it is the simplistic way to over sexualise the male body but also very effective in terms of how many views the music video got.         

A few seconds after the first shot we get another shot which appeals to the female viewer gaze. It is another shirtless, muscular man cutting wood with a machine. Again this shot over sexualises the male body and sticks to the stereotypical idea of men being very masculine and doing work physically. This shot also uses the rule of thirds in the shot. The male is placed on the left of the screen but not too far left as to lose significance. The male is still centered while the tools he is working with are in the center but also on the right. This shot is significant as it does not only show the male body being over sexualised but it also shows a very masculine side of him which is what females would be attracted to.                                                                          

Another camera angle that is used is a low angle shot on a male wile he is walking while pushing something. This shot again does what all the previous shots do and that is to show that the males are masculine and that they are in charge and are very capable of working with very heavy objects. The main props used in this music video are the tools as Director X has used them to emphasis how masculine and strong the men are. This again appeals more to the female viewer gaze as they are often attracted to strong men.                            

This shot is very similar to previous shots but can be seen as more significant because it shows both male and female gaze. This is done by showing a topless man who is looking at a female in a somewhat sexual erotic way which is shown in the next few shots. Again the machines are used to show a masculine image of the men being portrayed.

Director X has started the music video with something we do not usually see being done. The music video starts with a low to high angle but it is done to show a males body. This is somewhat unusall as it is typically done to sexualise the female body as it makes the male feel as if they really were looking at the female and this is what is being done in this case. This shot was used to appeal to the female viewer gaze as the male that is being shown is very masculine and wearing somewhat tight clothing.