Intertexuality

Intertexuality is the process of referencing media text through other media texts in this case music videos. This could be done by setting the music video in a certain place or having it play out as a certain movie. Intertexuality is seen mainly through TV and cinema as artists make references to them the most.

An example of this is seen thorough Diana Ross's music video of the song Chain Reaction. During the 60s Diana Ross was part of a music group who were on the show ready steady go. During the 80s Diana's music video was set on the set of read steady go which shows Intertexuality due to the fact that she is referencing an event that happened almost 20 years ago meaning only a few people will understand the reference.