Sunday, 18 September 2016

Star Image Example- Miley Cyrus

Miley Cyrus is a star who has gone through a major transformation through the years in terms of her star image. In Miley's younger years she was seen as a very innocent carefree girl but recently that image has change drastically.

Hannah Montana:
 

In Miley's early days from the age of 11 to 17 Miley was on the Disney Channel original show Hannah Montana. This show was an American Comedy which focuses on Miley Stewart and how her life is being a normal teenage girl who is secretly an international pop star and living a double life. The show follows around the Stewarts family and their friends as they live out their every day tasks. This show was seen as very family friendly and very innocent due to the fact that it was on the Disney Channel where things must be appropriate for children.

Hannah Montana also produced a movie which was very successful at the time due to the fact that the show was popular. This added to Miley's skills and accomplishment. This movie made Miley Cyrus even more likable due to her childlike but comedic performance in the film.

Girl Next Door:
Image result for young miley hannah montanaDuring these few years of her life  Miley's star image was seen as the typical girl next door who was very innocent but playful. Back then (around 2010) Miley was seen as a very good role model for kids and a very good person to look up to due to her innocent appearance and very calm, possitive, nice personality. Her performance during concerts was another thing that made her family friendly and a great role model as she was seen regularly bringing ill kids to the stage to sing with her and also held many charity concerts for the less fortunate. Miley's image of the girl next door became very popular due to the fact that the image she was portraying is the image that the public preferred at the time. Miley was seen as a very down to earth normal girl even though she was a celebrity. Around this time Miley was very likable and had many young fans due to the show, Hannah Montana. Miley also had a very successful singing career as herself instead of Hannah Montana which included a few songs such as Party in the USA and When I Look at you. This made Miley show as even more talented as her songs were very good and enjoyed by many teenagers.


Film Career:
                         2012                                                2012                                                2010

From 2008 to 2010 Miley stared in a number of movies such as LOL, So Undercover and The Last Song. These movies added more to Miley's star image as she was seen as a more mature teenager and had developed a very serious acting career. This also expanded Miley's fan base as her fans from Hannah Montana watched the movie as well as new ones who just enjoyed the movie. Due to the movies having a very different narratives Miley had a lot more fans as different people with different interests were watching the same girl. For example the movie LOL was based on a love story but had more drama and teenage life style in it while the movie The Last Song was more a heartfelt romance more which allowed the fan base to grouw due to the movies being different So Undercover was a action-comedy film also which attracted a different fan base due to it being different. This movie expanded Miley's star image and made her seem more down to earth as she was seen as a normal teenage girl but with talent. Miley also voiced a few characters in cartoon movies such as Penny from Bolt and Super Rhino. this added to the whole innocent and playful star image she was portraying at the time due to the character being so much like Miley herself which gave the her fans a very positive idea about her.

Liam Hemsworth:
While filming The Last Song. Miley met Liam Hemsworth who was playing her love interest during the film they fell in love this added more to Miley's mature and good girl star image as they were always seen smiling and having fun at the time miley seemed really happy and this was shown thought the magazines and TV interviews that she was doing. Miley's maturity was also seen during this time due to the way she was handling the relationship, Miley wanted to keep the relationship private and out of the public eye as she told Seventeen Magazine at the time "it sucks when your personal life becomes public, so I'm finding ways to make my personal and private life more of my life- which is why I deleted my Twitter". Miley came of as a very mature person at this time even though she was only 16. This added to her star image in a positive way as the public saw them as a perfect and sweet couple.

New Image:
In 2013 Miley's star image completely changed from a sweet innocent little girl to a very edgy, crazy out of control artist. Miley released the single Wrecking ball as well as the music video which was one of the firsts things that kick started Miley's new image. Miley was a completely different person as she no longer dressed like the girl next door who was a very sweet, classy and innocent person but a very out of control artist who did very strange somewhat unacceptable things. Miley's appearance also changed as she cut off her hair and started showing a lot more skin in the cloths she wears. This supports Richard Dyre's star image theory as it shows that Miley used her music video first to portray her new look. She then went on things like the MTV awards and pther award shows and carried out the same acts. Miley also carried out Magazine interviews to express herself and tell the public that this is who she is now as an artist and as a person. Miley also got famous and known for twerking as it became her new thing which she did on almost everyone and in almost every live performance she had. At this stage Miley was criticized by a lot of people to to her being a role model to many young girls out there but her performance and new star image did not suit this.
Image result for hannah montana through the years

Drugs
Image result for miley cyrus drugs
Miley's star image changed even more to the edgy wild girl when Miley started openly talking about smoking weed and posting pictures of it on things like Instagram. Miley and her family got a lot of hate and jugment for this as her mum did the same thing and talked regularly about how they both smoke weed. This made Miley look even worse as it added to the idea of her being one of the worse role models out there due to her being a child star who a lot of little girls look up to. Miley also smoked during her live shows which was another major thing that she did which surprised everyone and helped change her star image a lot faster.


After Miley's image changed:

Many people have stated that Miley's change was due to her wanting an older target audience, Before Miley's star image changed to a diva, edgy character her main fan base were kids due to her being on Hannah Montana but due to her star image changing her fan base has completely shifted to teenagers and people in their early twenties. This helped Miley gain a lot more fame than she already had due to her appealing to more people who are capable of spending money on things like music and merchindise which allowed her record company as well as her make a lot more money. This change was a very smart thing to due as it made her more famous and better known. This also supports Richard Dryer's theory of having different steps in order for the star's image to change.

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