Dyer talks about how celebrates images are constructed and presented to the public through different ways. He identifies three ways in which this is done. These are the star as a construction, commodity and ideology.
The construction of a star is done tin a very careful way. Richard Dyer states that an image of a star is not who they really are instead it is constructed by a group of people who may include people like the stylist and production company. This image of the star is then presented to the public through many ways which include music videos, TV/ magazine interview and advertising. In those different media platforms the star is seen to be acting in a certain way, saying the same things and reacting in similar ways which allows the public to see them in the way they want/planned to be seen which leads to this becoming constructed their image.
The star commodity is how the production company gains profit from the star. This is done by creating merchandise to sell to the fans, examples of this are things like posters and T-shirts. Record labels can insure that they gain profit by creating similar stars to ones who were previously made as they know that certain patterns will generate a similar response to previous things that have been carried out and became very successful. This is why we fid similar boybands or stars such as One Direction and The Wanted.
The ideology of the star is how they become more liable and famous. This is done by getting the star to represent certain social groups. As a result of this their fans will follow the views of the artist and their style, this then create a positive multiplier effect as other members of the public who share the same views as the artist will pay some attention to them and potentially end up becoming a fan.
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