Music Video Analysis- Holocene

This music video is a beautiful idea due to the concept it is built upon and the song that is played over it. Bon Iver have followed a very creative idea on the song each support the lyrics.

Codes and Conventions:
A very unusual thing about this music video is that it does not follow the main codes and conventions of indie folk but it is still very effective due to its unique creative concept. One of the main convention of music videos is that it uses the artist in the video and we rarely see an actor however in this music video we do not see Bon Iver instead we see a child actor who takes on a role of an adult man.

One of the conventions that we do see is the use of mise-en scene. The video stays true to stereotypical indie folk music video in terms of having it set outdoors where a lot of nature can be seen. This can be seen throughout the music video as it is set outdoors.

Another thing that we do see that sticks to the codes and conventions of indie folk music videos is the use of narrative. This music video is set out as a narrative where at the start we see the boy getting dressed and then going outside for a walk as he stumbles across different nature backgrounds. This is the one main thing in this music video that truly sticks to the codes and conventions of indie folk music videos.

Clothing, this is another thing that this music video has that follows the codes and conventions of indie folk music videos. The typical style sense in indie folk music videos is the everyday look and this is what was in this music videos. The dressing style supported the music  as the music was slow and calm while the cloths that were being used were cozy and warm which gave a warm undertone to the video even though it was set in a cold outdoor field.

Relationship between lyrics and visuals:
The relationship between these lyrics and the video were very close as the visuals amplifies the lyrics. This is done by showing on screen what is being said. An example of this is when the lyrics say "and I could see for miles and miles away" the shot that is being used is a  long shot which shows miles away. This helps the audience gain a better understanding of the music video as the images and the lyrics are saying the same thing which helps the viewer grasp the concept of the video even more.

This music video in general is done in a very retro but interesting way. The music video as well as the lyrics both show the concept of things changing over time, the narrative that was used of the little boy enjoying the open space and nature and then towards the end the colours turn grey and he is less joyful. This shows loos over time and how the earth around us is slowly dying.